My Finished Promotional Package

Trailer

Poster

Magazine cover

Question 4: How did you use new technologies in the research, planning, construction and evaluation stages?

Below is a presentation made on emaze that outlines how I have used new technologies in research, planning, construction and evaluation stages:




Key learning points
In this post I was able to evaluate the ways I used technology throughout this coursework, it enabled me to reflect on the various technologies used and comment on which ones have been the most useful during the process. It has encouraged me to look back and evaluate each of the blog posts and reflect upon what I have achieved during the process of this blog.

Question 3: What have you learned from your audience feedback?

You can see the feedback I gathered from my draft film poster here and feedback from my draft film trailer here

I have gathered numerous forms of feedback from my draft promotional package and my final promotional package, this has enabled me to see what I was able to improve to ensure that my final promotional package is as effective as it can be.

Feedback from draft trailer

From my audience feedback, I received both positive feedback and feedback that that

Created with Padlet

The feedback gathered from my draft trailer gave me a clear indicated clearly to me what I needed to do to ensure that my trailer was able to be of a higher standard than the draft. Below I will go through I worked upon the points that people brought up:

''Unsure of story'' There wasn't really enough footage to show the relationship that the key protagonist had with the other characters in my draft trailer. I feel as if I worked upon this to ensure that a clear relationship is established between the characters by adding more dialogue and shots to the trailer. Hopefully now the storyline is clearer and more engaging.

''Music is repetitive and annoying'' after listening to the song on my draft trailer various times, this is something I agreed with and have changed the music on my final trailer to a track that I think better suits the genre and goes well with what is seen on screen.

''More shots and locations needed'' There wasn't enough shots and locations used in the draft trailer to effectively show the storyline and genre, so I added a number of more shots and locations in my final version that made the trailer make more sense and portrayed the genre more clearly.

''Brighter shots needed'' Some of the shots were not very visible when shown on the screen in class. After hearing this feedback, I went into premier pro and increased the brightness of the shots so it was easier to see the footage.

''Add film distribution company''  This is something that I wanted to do from the start, I added a film distribution company to make it seem like a more realistic and effective trailer.

''Tighter framing'' This went un-noticed by me when I was editing my draft trailer, but at a second glance, there were areas of the trailer that needed framing in to ensure that there weren't any unwanted objects in the shot and to make the angles more effective.

So I feel as if I have used this constructive criticism effectively to enhance my film trailer and make it more effective. I have followed every piece of advice I was given about it to maximise the quality of the trailer and I am satisfied with the results I achieved.

Feedback from draft poster

Created with Padlet

Feedback from final promotional package:
I used Padlet to gather feedback from my final film magazine which can be viewed below:

Created with Padlet

This feedback was gathered from people that fit in to my target market of young people, so I could gain valid feedback from the type of people that would watch this film.

Feedback from poster:

Questionnaire for focus group for final trailer.

1.What genre do you identify this as?

a) Action
b)Teen-drama
c)Social realism
d)Thriller

2. Does the trailer make you want to see the film?

3. Do you get the general idea of the storyline from the trailer?

4. Do you think this follows a good 3-act-structure? (Initial predicament of storyline, area of calm and an area of conflict.)

5. Do you think the music is good for the film trailer? Does it fit the genre and follow what is seen on screen?

6. Do you think the intertitles are well-placed?

7. Overall how effective do you find the editing and camerawork?

8. If there's anything you would change about the trailer what would it be?


I held a focus group and decided that the information gathered can be more clearly presented through typed up feedback rather than audio because I can see what people have said and more easily memorize it because it is in this form.

Below is a presentation of my findings from the focus group:

Key learning points.

This section of my evaluation has enabled me to look at the feedback gathered from my main and ancillary products to see what has worked well about my final promotional package and what could have been better. It has enabled me to gain an overall image of how people have viewed my poster, magazine and trailer so I can see how it is perceived.

Question 2: How effective is the combination of your main product and ancillary texts?

 Below is a infographic created on piktochart that answers the question:

Key learning points
In this post I looked at how I was able to make the three aspects of my final promotional package work together and convey the genre through the use of colours, fonts and the key images. It has been good for recognising how effectively I've enforced continuity across the three products and it has reassured me that I feel as if I have achieved this.

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

In this question I am going to comment and evaluate the ways in which my film magazine, poster and trailer challenge forms and conventions of media products. I will look at the typical conventions of film magazines, posters and trailers and see how they compare to my media package.

Film magazine.

Below is a word cloud of the typical conventions of a film magazine front cover that I created on 'worditout';

This wordcloud can be used to compare what I have included on my film magazine cover. Below is an analysis using 'thinglink' of my film magazine cover and how it uses or challenges the typical conventions of a film magazine cover: (Hover over dots to view points)





Overall, I think that my magazine is more conventional than not because it has been inspired by magazines like 'Total film' and 'Empire' magazine, so it is likely to portray some similar conventions, I think my film magazine cover has most of the typical conventions of a film magazine and doesn't challenge the forms and conventions of real film magazines too drastically although there are some areas in which I have strayed away from which might challenge some of the typical conventions of film magazines which I have noted in the above analysis.



Poster

Key conventions of film posters.

Analysis of my film poster (hover over dots to view points)




Film trailers

Conventions of Film trailers

Below is a presentation I made on emaze illustrating how my film trailer challenges forms and conventions.



Key learning points
This section of the evaluation has helped me recognise what parts of my film trailer follow or go against the generic conventions of film trailers, posters and magazine covers. I have evaluated how my main and ancillary products compare to real promotional film packages and if I have effectively followed or tested conventions and forms of real film campaign's promotional packages.

Focus Group on final Promotional Package

During the lesson today we discussed what questions we're thinking of asking participants in each of our focus groups. The general consensus was that a focus group should consist of semi-structured interviews with prompts to enable an in depth response to be obtained.

Before conducting the focus group, I need to consider the following questions;

Where?
I'm going to need to use a quiet room to record the responses because this will mean that the feedback is clear and easy to understand, I could use the studio in school to record responses or a quiet room elsewhere.

How?
I will consider whether to use a camera to record responses so the person being asked is seen on a video, or whether to just record the voices and cut out the visuals or whether I will just record my findings and present them in a typed up format. This is dependant on whether respondents are happy to be on camera/have their voices recorded or not and also if the information gathered can be more clearly presented in a visual, typed up format. I will also need to think about what questions will be asked and what I want my respondents to think about, this could mean providing a prompt sheet or asking a direct set of questions to ensure that the feedback is as useful as possible.

Why?
This will enable me to have recognised aspects of my trailer, film cover and poster that work well and what I can learn from if  creating a promotional package for a film again in the future.

What?
 I'm intending to use the following elements in an unstructured manner to ensure that I get a wide range of responses and in depth detailed responses.
Aspects to think about
-Is genre effectively conveyed?
>Does the magazine cover, poster and trailer together work to show genre?
-Narrative
>Does the narrative show a clear storyline in the trailer?
>What do you think about the Scripting in the trailer?
>Engaging?
-Overall quality
>What Do you think about overall think the quality of my promotional package?
-Music
>Does it suit the genre?
>Do you think it adds emphasis to any themes?
-Editing
>What do you think about the way my film poster and cover have been edited
>Editing of trailer
-Camerawork
>What are your views on the use of camerawork?
-Colour
>Does the colour help define genre?
>Does the colour enable texts to stand out?
-Fonts
-Images
-Use of language
-Realistic?
-Compared to draft versions.
>notable improvements

Key learning points
In this blog post I planned how I was going to record and present my focus group and the questions I want to ask my respondents to gain the most useful feedback possible. Without planning for a focus group, I would not be able to get well thought questions to receive useful feedback.

Finished Film Magazine

Below is my final film magazine cover;