-Income
-Age
-Gender
-Race
-Location
Taking these factors in to account will enable the film maker to be aware of the typical film preferences and habits of these groups so they can better target their audience. This method of categorizing the audience is known as demographics, it's a method of knowing who you want your film to appeal to.
From the information gathered from 'Raindance', there are a number of questions film writers should ask themself when developing audience profiles
1-Demographics, film writers should always look at the audience they are trying to target to ensure that they are not straying away from the conventions and themes they should include to convey the genre that their audience will typically be interested in.
2-Power level, This is indicative of a person's position within a group or society, for example are they trying to target stereotyped groups such as 'geeks' in high school, so this factor essentially outlines the type of person you're trying to target.
3-Daily routine, this factor enables the writer to step in to the shoes of their potential audience, looking at an individual's daily habits and routines may give an indication of their type of film interests to make it easier to obtain a profile of the writer's intended target audience.
4-Dislikes and likes, looking at the dislikes and likes of their target audience will give a good indication of what to include.
5-How do they vote? This gives an insight in to the audience's typical moral values, for example, are they tolerant of other beliefs or cultures?
6-How do they thrill?, The writer should ask themself about what interests their target audience, for example, typical music tastes, television interests, books, this gives a view of how their audience spends their personal time, which again, allows the writer to be able to stand in the point of view of their target audience and gain a clear audience profile to make it easier to establish a connection with the audience.
7-Identifying audience, researching who your audience is, will be vital in being able to have a succesful film campaign.
Information gathered from the statistical yearbook show a range of different statistics on film preferences and cinema viewings through demographics, such as age, I found that 15-24 year olds visit the cinema most frequently with 35% of admissions being in this age group in 2013 whereas under 14 year olds (14%) and middle aged+ people visit the cinema less frequently with 16% being aged 35-44 and 19% being 45+.
The website also gave information on film preferences in relation to gender, action, thrillers and comedy films were most popular among men, with the audience of Alan Partridge-Alpha Papa and Captain Phillips being 69% male whereas, unsurprisingly the female audiences prefferred films such as 'One Direction; This is us (UK)' with 85% of the audience and other romantic and musical films.
Below is a graph showing the film preferences between men and women.
Responses to questionnaire
Here is a copy of my questionnaire that I used for my audience feedback
1. What is your age?
 |
| Gender |
 |
| Favourite genre |
 |
| Think there needs to be more of |
 |
| How they watch films |
In response to the open questions I found that there were a number of trends in the data and they also gave me some feedback on their personal opinions of social realism films. The question; 'What is your favourite social realism/film realism film/television programme' gave me an insight as to what other films/television programmes I should look at and study to influence my film trailer, the most popular social realism film/television series was 'This Is England', so I have looked at this film to see how I can use it to help influence my ideas, other social realism programmes such as 'My mad fat diary', 'Skins', 'Trainspotting' and 'Top boy' were mentioned which I have also looked at to help my understanding of this film genre.
Another question that gave me some useful feedback was 'What is your view on the social realism genre?' this gave me positive responses to the genre as responses ranged from 'eye opening' to entertaining, I think the general themes that I got from my potential audience's feedback explained social realism films as 'bleak/sad but very intruiging and entertaining', I think these themes suggest that social realism films are unique in the way that they can really inrtigue the audience in a way that other film genres can't because social realism films are designed to be realistic meaning that the audience can properly engage with the characters and their situations.
The question 'Do you have any hobbies or interests?' is being asked so I can become aware of some of the demographics of my target audience, looking at my potential audience's daily routine, hobbies and interests will give an indication of what potential themes I can think about that may gauge my target audience's interest.
Key learning points
This task enabled me to seek out the aspects of a film's audience that need to be considered before, during a film is written. Looking at these statistics allows film makers to be able to identify their target audience so they can market and connote the film appropriately meaning that the film is likely to be much more successful because they are able to effectively target their audience.
I have been able to identify what is meant by the term 'Demographics' and what that entails, the primary research sector of this post was very useful when it came to my secondary research because from the knowledge that I obtained from the primary research, I was able to structure my questionnaire based upon the information from raindance which meant my questionnaire was able to be a lot more useful in collecting valid data to help me plan my film trailer.
No comments:
Post a Comment