Ananlysis of film marketing campaign

The purpose of this blog post is to outline and analyse in detail the marketing strategy of a recent film.

The film I will be looking at is Star Wars: The force awakens. The main USP of this film is the fact that Star Wars is a very well known and legendary trilogy already, so the demand for the film will be extremely high in comparison to other films that will be coming out at a similar time. Star wars fans will want to see what the film looks like with all the new enhanced technology that can now be used in the film


Here are two teaser trailers for the film







                                            
The key message of these teaser trailers is to build excitement and anticipation for the film

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