Theatrical vs Teaser trailers

After researching different trailers and working on analyising both theatrical and teaser trailers, I am now going to compare and look at the differences of theatrical and teaser trailers.

A trailer is an video advert of a film that will be shown on television/cinemas or/and internet, the purpose of a trailer is to attract an audience to a film, but still need to be able to not give too much away.

Teaser
Approximately 30 seconds to 1 minute'
They are good because...
-They create interest
-Raise questions
-Can form opinion when you have seen the film
-Give less away
-Concise
-Create a sense of mystery

Theatrical
Approximately 2-3minutes long
Theatrical trailers are longer trailers that tend to be shown closer to the release date and contain more footage of the film.
They are good because...
-Give necessary detail
-Build to dramatic cinematic climax
-Gives character detail
-Gives more engaging information
-Reassurance of a film you want to see

I perfer teaser trailers because they are in my opinion more persuasive due to the fact that they don't give away as much about the film meaning that it is less likely that a person will be able to judge the film by just watching the trailer, I think this will mean that more people are likely to see the film so that they can form their own opinion.

We have watched two trailers for the same film 'Woman in black' One was a teaser trailer and the other was a theatrical.
The teaser trailer was 47 seconds long, had no dialogue but used a large number of titles in the trailer-titles dominated the screen time, the titles informed the audience of the unique selling point of having Daniel Radcliffe, who starred in Harry Potter and also helped build a dramatic atmosphere through titles such has 'The most chilling ghost story' It has a killer punch shot of some drama at the end followed by the title -'The Woman In Black' which creates a lot of enticing dramatic tension. The use of sound helps build a lot of dramatic tension with the synthesised chords of a keyboard creating an eeri feel to the trailer.
I liked the teaser trailer because it gave almost nothing away, it created a lot of dramatic tension through sound, camera work and titles which would entice the audience because this is something that a lot of people would like to witness when they go to the cinema or buy a film. The teaser leaves a lot of questions to be asked and adds a large amount of mystery.
 

The theatrical trailer was 1 minute and 41 seconds long, it featured dialogue, dramatic-tension building sound and a number of titles. The man that is talking to the key protagonist on the train does a voice over for a large period of the trailer which creates a large amount of suspense and mystery and entices the viewer of the trailer to want ot go to see the film. The main difference between the theatrical and the teaser trailer is that there is dialogue in the theatrical trailer and also the theatrical trailer gives a lot more information about what the film is about, for some this may be a bonus because they want to know more about a film to be able to see if it is a film that they would see.

             

We are told the title of the film at the end of the trailer because it acts as a dramatic climax, there a few titles that build up to the name of the film which acts as a black out at the end of the fast pace editing, this is effective because it enables the audience to remember the title of the film, if it was shown at the start of the trailer, the audience may forget or be distracted, whereas having the title at the end of the trailer means that the public has time to form an opinion of the film trailer and remember the name.

Daniel Radcliffe's name comes on the titles about 3/4 of the way through the film, perhaps this entices the public and makes them notice that he is a well established actor. The starring character's name is given to us because this is the film's unique selling point, meaning that having a well established and famous actor makes the film more appealing and makes the audience want to know more about a film with him in it because it is likely to be a high quality film.

Key learning points
This post has meant that I can look at and comment on the differences between theatrical and teaser trailers, this is useful for me when I come to planning and creating my film trailer because I can see what it is that conveys and makes a good theatrical trailer and what makes a good teaser trailer, I have done this by looking at numerous aspects such as length, dialogue, sound, camera work and pace of editing.